2022-2023 Purdue University Career Success Handbook

An (Donna) Tang 234 Communication Court, Lafayette, IN 47909 | 765.494.3981 | adtangpr@purdue.com

Education  Purdue University | West Lafayette, IN | Honors College  Major: PR & Strategic Communication | Minor: Spanish  Graduation: December 2022 | Portfolio: http://atang.weebly.com/ Communication Experience Boiler Communication Firm Director

Aug. 2022-Current  Manage, edit, and provide strategic direction in the creation and execution of two comprehensive PR campaigns.  Serve as implementation lead of one of the two campaigns with a team of 3 marketing interns. Account Executive Aug. 2021-Dec. 2021  Led a communication team of three people to create and implement a semester long Campaign for Hoosier Families, a local non-profit, through an Integrated Marketing Communication (IMC) approach.  Built awareness by publicizing resources in the community and giving engaging presentations. Social Media Director for Public Relations Student Society of America (PRSSA) Jan. 2021-May 2021  Developed and managed engaging content for Facebook, Twitter and Instagram to reach current and prospective members of the PRSSA organization at Purdue.  Spearheaded Social Media Spotlight Series, in which Purdue Communication alumni are highlighted. Tippecanoe Child Abuse Prevention Council Contributor May 2021-Aug. 2021  Strategized and implemented an online campaign that included social media accounts, a new webpage, feature stories and news releases for Tippecanoe Child Abuse Prevention Council.  Produced media content that included infographics, feature stories, and a monthly newsletter Related Internships Artistic Media Partners, Inc. Intern Aug. 2021-Dec. 2021  Supported marketing efforts of radio station departments such as administration, sales, production, and promotion.  Served as the voice for the Sunday morning show on Your Country 95.7 FM Sonder & Élan Public Relations House Virtual Intern May 2020-Aug. 2020  Created and managed engaging content for Facebook, Twitter and Instagram.  Established and maintained strong, long-lasting relationships with stakeholders and publicist. Liberal Arts Career Development (LACD) Virtual Intern Jan. 2020-May 2020  Devise and implemented social media plans for LACD.  Collaborated in the organization of liberal arts career events and employer engagement on campus. Purdue Student Diversity Initiatives (SDI) Intern May 2019-Aug. 2019  Promoted the organization and its partner organization, DRIVEN, through social media.  Served as the main editor and contributor of the fall semester newsletter. Skills  Microsoft Office: Word | Publisher | Excel | PowerPoint  Website Development and Video: Experience with WordPress | Weebly | InDesign | Video Editing  Languages: Spanish (Fluent) | Portuguese (Conversational)  Communication: Strategic | Interpersonal | Social Media | Cross-Cultural  Specialties: Marketing & Advertising | Music & Entertainment | Fashion & Lifestyle | Culture & Travel Activities  BoilerMENTOR Aug. 2019-Current | PRSSA Member Sept. 2020-Current

24 Center for Career Opportunities

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